MKT/475 Strategic Marketing Week 7 Quiz Strayer

MKT 475 Week 7 Quiz – Strayer 

Chapter 10

 

Value-Chain Strategy

  

True/False Questions
 

 

1. Buying and selling activities by marketing intermediaries reduce the number of transactions for producers and end-users.


 

  2 
 

2. A single product makes distribution by the manufacturer economically feasible, whereas the cost of direct sales for a complete line may be prohibitive.

 

 

  2

 

3. Relationships between the conventional channel participants are rather informal and the members are not closely coordinated.

 

 

  292

 

4. The conventional channel of distribution is a group of horizontally linked independent organizations.

 

 

  292

 

5. Relationships between the conventional distribution channel participants are rather informal and the members are not closely coordinated.

 

 

  292

 

6. A primary feature of a vertical marketing system is the management (or coordination) of the distribution channel collectively by the organizations involved.

 

 

  292

 

7. If one retailer or dealer in the trading area distributes the product, then management is following a selective distribution strategy.

 

 

  296

 

8. Large producers with extensive capabilities and resources have a lot of flexibility in choosing intermediaries.

 

 

  297

 

9. A conventional distribution channel offers little opportunity for control by a member firm, yet there is a lot of flexibility in entering and exiting from the channel.

 

 

  299

 

10. Agile supply chains require long-term partnership with suppliers.

 

 

  304

 

Multiple Choice Questions

 

11. _____ is defined as the group of vertically aligned organizations that keep improving a product in moving from basic supplies to finished products for consumer and organizational end-users.
A. Value chain
B. Distribution strategy
C. Retail strategy
D. Digital channel

 

 

  2  

12. _____ is a network of value chain organizations performing functions that connect goods and services with end-users.
A. Line extension
B. Retail chain
C. Channel of distribution
D. Digital channel

 

 
  2

 

13. Which of the following value-added activities would most effectively reduce the number of transactions for producers and end-users?

A. Assembly of products into inventory

B. Servicing and repairs

C. Processing and storage of goods

D. Buying and selling activities by marketing intermediaries

 

 

  2

 

14. Which of the following value-added activities helps to meet buyers’ time-of-purchase and variety preferences?

A. Assembly of products into inventory

B. Transportation

C. Processing and storage of goods

D. Advertising and sales promotion

 

 

  2

 

15. Consumer-products manufacturers often direct advertising to _____to help pull products through distribution channels.

A. middlemen

B. consumers

C. distributors

D. retailers

 

 

  2

 

16. Which of the following factors favors direct distribution by the manufacturer?

A. Simple product/application

B. Large number of geographically concentrated buyers

C. Opportunity for competitive advantage

D. Small and frequent purchases

 

 

  291

 

17. The _____ of distribution is a group of vertically linked independent organizations, each trying to look out for itself, with limited concern for the total performance of the channel. 
A. digital channel
B. vertical marketing system
C. direct channel
D. conventional channel

 

 

  292
 

18. In a _____, one organization coordinates the distribution channel and directs programming of channel activities and functions.

A. vertical marketing system 
B. conventional channel
C. direct channel
D. digital channel

 

 

  292
 

19. _____ VMS includes various formal arrangements between channel participants including franchising and voluntary chains of independent retailers.
A. Ownership
B. Contractual
C. Administered
D. Relationship

 

 

  294


20. _____ VMS exists because one of the channel members has the capacity to influence other channel members and exerts substantial control over them.
A. Ownership
B. Contractual
C. Administered
D. Relationship

 

 

  294

 

21. In _____ VMS, a single firm does not exert substantial control over other channel members but involves close collaboration and sharing of information. 
A. ownership
B. contractual
C. administered
D. relationship

 

 

  294

22. _____ marketing system exists when two or more unrelated companies put together resources or programs to exploit a marketing opportunity. Its characteristics are close to the partnering, joint venture, and strategic alliance arrangements.
A. Horizontal
B. Digital
C. Administered
D. Relationship

 

 

  295

 

23. The process of replacing distributors with direct manufacturer-owned channels is referred to as _____.

A. e-procurement

B. channel invasion

C. channel audit

D. disintermediation

 

 

  295


24. If a company decides to distribute its products in many of the retail outlets in a trading area that might normally carry such a product, it is using a(n) _____ distribution approach. 
A. exclusive
B. intensive
C. selective
D. moderate

 

 

  296


25. If a company decides to distribute its products through one retailer or dealer in the trading area, then the company is following a(n) _____ distribution strategy.

A. intensive
B. selective
C. exclusive
D. moderate

 

 

  296
 

26. Which of the following is the final step in selecting the distribution strategy?

A. Selecting the channel configuration

B. Determining the type of channel arrangement

C. Deciding the intensity of distribution

D. Identifying appropriate distribution strategy

 

 

  297 

 

27. Channel _____ refers to the strategic shift from one channel to another.

A. invasion

B. migration

C. innovation

D. audit

 

 

  301

 

28. The _____ supply chain seeks to remove waste and manage volatility out of the supply chain by leveling demand.

A. fluid

B. agile

C. lean

D. conventional

 

 

  304

 

29. The _____ supply chain mandates fluid and market-based relationships to enhance responsiveness to the market and capacity for rapid change.

A. fluid

B. conventional

C. lean

D. agile

 

 

  304

 

30. Often customers shop for information in one channel, then defect from that channel to make the purchase in another medium. This process is referred to as _____.

A. personal selling

B. channel surfing

C. direct distribution

D. channel mapping

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MKT 475 Week 7 Quiz - Strayer

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